Denim Day NYC held its campaign video release party and fashion show on April 13, 2016.

The packed event, held at Lereve in Manhattan, included a denim day fashion show, raffle and showing of a special Denim Day video.

Denim Day NYC is a coalition of community agencies, elected officials, students, and volunteers united to promote awareness around the issue of sexual assault. Denim Day grew out of a case in which a rape conviction was overturned because the judge reasoned the victim’s tight jeans meant that she had to have helped her assailant remove them, implying consent.  People were outraged all over the world and wearing jeans became an international symbol of protest against erroneous and destructive attitudes and myths surrounding sexual assault. Denim Day started in Los Angeles and has grown into an international movement. Denim Day NYC started in 2010 with a collaborative of three agencies and has grown to more than 40 agencies uniting to promote awareness around the issue of sexual assault.