Mayor’s Office Launches That’s Abuse Ad Campaign
Mayor’s Office to Combat Domestic Violence Commissioner Yolanda B. Jimenez has unveiled a multi-layered public service campaign that will empower victims of intimate partner violence to seek the help they need. “That’s Abuse” will appear at bus shelters, subway cars and platforms, grocery store circulars, community-based organizations, businesses throughout key neighborhoods, and common areas at numerous City agencies.
This citywide campaign seeks to connect with victims through words and images that capture the emotional impact of abuse. Survivors of domestic violence who helped develop the campaign identified strongly with the message, and said they hoped it would empower others to both recognize abuse in their relationships, and to take the necessary steps to get help for themselves and their families.